How to set Google Ads Benchmarks is a topic we’re frequently asked about. And while we’d love to scratch it all out in a sentence or two, the truth is that it requires a bit more explaining – so, we decided to write a blog post about it. In this post, we’ve provided a tried and tested set of considerations that will underpin a solid benchmark for all the key metrics, including:
- CPM – how many people you should reach with a given spend.
- CPC – what it should cost to get one person to click through to your website.
- CTR – the rate at which people arrive at your site, as compared to how many people have seen your ad.
- CPA – the cost to make an ‘acquisition’, which could be a sale, a newsletter signup, a lead, or a video view (i.e., whatever goal was set).
So off you go – grab yourself a tea or coffee – then settle in, while we tell you all about benchmarks for Google Ads.