The shift to digital events in the last two years has been very rapid, and for many organisations, the learning curve has been steep. The accessibility and relative ease of producing digital events also means they’re appearing in abundance – and many B2B tech customers are inundated with invitations. So how do you make your digital events stand out in an increasingly saturated market? And once you’ve attracted an attendee, how do you then capitalise on their interest in your brand?
Here are five things B2B technology brands should be doing in 2022 to engage customers: