The last 18 months or so have completely changed the game for event planners and marketers around the world. With travel off the cards for some time, most businesses have had to very quickly embrace new, virtual event models - with 93% of event organisers to invest in virtual events for the foreseeable future. 

A lot can change in just 12 months. Remote working is now a norm for most Australian workplaces, as are video calls. During the pandemic, Microsoft Teams grew by 894% and it now has over 115 million users.

Here at Splendid, we’ve always operated virtually. Online meetings have been a core part of our business from the outset. While we’re always happy to meet our clients face-to-face, we do the vast majority of our communication and collaboration remotely. As such, over the years, we’ve learnt a lot about how to get the most from virtual sessions.  

Recently, Tim decided to share his top tips and insights with the rest of us in a virtual session with the oh-so-enticing title: ‘The great big meeting about meetings’. Ironically, not every aspect of the meeting went to plan! Here’s a quick re-cap of some of Tim’s key points (and some unanticipated hilarity):

Around a month ago, Tayla Agostinis started at Splendid in a project operations role. Everything about Tayla’s joining and ‘on-boarding’ process was fairly standard, with one exception… her direct boss lives in Tokyo, and they’ve never actually met face-to-face! Here, Tayla shares her thoughts about this process, what it’s been like, and why she’s so excited to be part of the Splendid team.  

We live in a fast-paced and information-rich world. To find the answer to a question or learn more about a particular topic, we simply need to pick up a device and enter a few basic questions.

However, an abundance of information isn’t always a good thing. Firstly, there’s the task of sorting the wheat from the chaff – of determining which information is actually factual and can be relied upon. And secondly, there’s the ever-increasing issue of information overload – of not being able to make decisions, or being slow to do so, because of the sheer volume of information we have at hand.

As a technology firm, your partner program plays a crucial role in helping you market and sell your products and services. In fact, up to 90% of tech sales are now made through partner networks.

As a technology business, you rely heavily on your partner network to sell your products and services to end customers. In reality, however, there are only a limited number of potential partners in Australia, and competition for their loyalty is fierce.  

At the end of last year, Gartner published its top marketing predictions for the year ahead – and beyond. One of these predictions is that B2B marketing will become more hybrid in nature, with more diversity of channels, and a greater mix of face-to-face and virtual elements.   

As a virtual agency, face-to-face get togethers don’t happen all that often. So they’re something we all look forward to, and are always lots of fun.  

Technology changes at a rapid pace – as does the volume of data, and the tools, available to us as marketers. Yet while techniques may evolve, the goal of any activity is typically the same: generate and convert more profitable leads.  

2020 has been a pretty stressful and tumultuous year. For many, the pressure of the pandemic, home schooling and maintaining employment has taken its toll. It’s why, a few months ago, Splendid introduced a regular and free virtual yoga session – hosted by our wonderful, in-house Anasura yoga teacher, Kylie Anderson. As well as a great way to get together as a team outside of ‘work’, the session has been incredible in instilling a sense of calm and a more mindful approach to day-to-day life.

Here, Kylie shares her thoughts on yoga and her side-hustle as a yoga teacher.