‘Sense Making’ - what is it… and why should you be thinking about it?

April 27, 2021

We live in a fast-paced and information-rich world. To find the answer to a question or learn more about a particular topic, we simply need to pick up a device and enter a few basic questions.

However, an abundance of information isn’t always a good thing. Firstly, there’s the task of sorting the wheat from the chaff – of determining which information is actually factual and can be relied upon. And secondly, there’s the ever-increasing issue of information overload – of not being able to make decisions, or being slow to do so, because of the sheer volume of information we have at hand.

Why B2B tech marketers need to think beyond campaigns.

March 10, 2021

With a business back drop of so much change in such a short time, it’s critical that B2B tech vendors and marketers consider how to keep pace and even better, keep ahead of customer’s changing needs. 

What’s included in Splendid’s Partner Program service?

March 03, 2021

As a technology firm, your partner program plays a crucial role in helping you market and sell your products and services. In fact, up to 90% of tech sales are now made through partner networks.

Unsure what your partners actually want? Why not ask them?

February 17, 2021

As a technology business, you rely heavily on your partner network to sell your products and services to end customers. In reality, however, there are only a limited number of potential partners in Australia, and competition for their loyalty is fierce.  

What are ‘hybrid’ events, and should they be part of your B2B marketing strategy in 2021?

February 03, 2021

At the end of last yearGartner published its top marketing predictions for the year ahead – and beyond. One of these predictions is that B2B marketing will become more hybrid in nature, with more diversity of channels, and greater mix of face-to-face and virtual elements.   

A not-so-Splendid Christmas

January 15, 2021

As a virtual agency, face-to-face get togethers don’t happen all that often. So they’re something we all look forward to, and are always lots of fun.  

3 ways to create more profitable leads in B2B tech marketing

November 17, 2020

Technology changes at a rapid pace – as does the volume of data, and the tools, available to us as marketers. Yet while techniques may evolvethe goal of any activity is typically the same: generate and convert more profitable leads 

Everybody, breathe. How yoga can unify and calm a virtual workplace.

November 05, 2020

2020 has been a pretty stressful and tumultuous year. For many, the pressure of the pandemic, home schooling and maintaining employment has taken its toll. It’s why, a few months ago, Splendid introduced a regular and free virtual yoga session – hosted by our wonderful, in-house Anasura yoga teacher, Kylie Anderson. As well as a great way to get together as a team outside of ‘work’, the session has been incredible in instilling a sense of calm and a more mindful approach to day-to-day life.

Here, Kylie shares her thoughts on yoga and her side-hustle as a yoga teacher.

Closing the gap between marketing and selling

October 29, 2020

Splendid’s recent survey to B2B tech marketing leaders in Australia (report coming out soon) showed that over 50% believe the use of marketing assets by sellers in their organisation is selective and inconsistent at best. It’s safe to say that if your sales team is in sync with your marketing efforts and are effectively using the content you’ve painstakingly sourced or created, you’re the exception. 

Local versus ‘corp’ content: how Australian tech vendors can strike the right balance without a battle

October 14, 2020
Most Australian B2B technology vendors we work with have access to a steady stream of high quality ‘corp’ content—but with so much, it can be hard to know just how best to use it.

Some scenarios that may feel familiar are:
  1. We need to get something in market fast, but budgets are tight. Should we just roll out the global campaign?
  2. There’s so much great content, but what is going to be most valuable for our market?
  3. How do we leverage the ‘corp’ content, without looking like a ‘corp’ campaign? 

It goes without saying that coming from the land ‘down under’ means we see ourselves as a bit unique to the rest of the world. Although many global themes are highly topical and interesting, making them relevant for our market invariably requires a level of tailoring. Plus there’s little subtleties that we may need to consider before we just reuse ‘corp’ content and experiences such as accents, spelling, tone, imagery, and our customers’ comfort with sharing their data to get something of perceived value.